Sample Custom Itinerary


We use an excellent software called Axus to give our clients access to their itineraries via an app on their phones and format their itinerary into a well organized PDF that can be printed before travel. Contact us for a sample itinerary in the app or check out the PDF version below.

London Itinerary Overview

This five day itinerary was created for Doug and Emily, a couple in their 40’s who were traveling to London to celebrate their 20th wedding anniversary. Emily spent a semester studying abroad in Grantham, England during university, and she wanted to show Doug around campus and the rest of town. They also wanted to visit to a different small town or university. Because of the brevity of their trip, we decided to follow their to visit Grantham with a trip to Cambridge, combining their trips out of London into one day, so they could stay at the same hotel all five nights and maximize the time they had in the city. Based on the time we spent discussing their travel styles and hopes for the holiday, we put together an itinerary that included:

  • A stay in characteristic British pub with rooms that included a full English breakfast each morning

  • A mix of scheduled activities and free time for exploration

  • A variety of dining experiences including:

    • A very special dinner at a 2 Michelin Star restaurant

    • Afternoon tea at a posh London hotel

    • A classic Sunday roast

  • Tickets to a show in London’s west end

Their budget was $3,500 (not including airfare). Check out the full itinerary below:

London Custom Itinerary

Arrive: June 5 | Depart: June 10

Accommodations: Brook Green Hotel

  • Contact Info:

  • Cost: £140 per night

  • Booking Confirmation: 1968888383

  • Note: Full English breakfast is included


Getting around London using public transportation is easy. We suggest buying an Oyster Card, which can be used on the Underground Trains as well as the Buses. You can buy an Oyster Card at most Tobacco Shops (basically a convenience store) and Underground Terminals. They cost £5 and we suggest loading it with £15. You can always top it up if you need more. Single rides are about £2.40, but there is a daily cap of £6.80 so it’s a great deal if you use it more than a couple times a day. You will each need a card. Google Maps does a great job of giving you choices of which Underground or Bus lines to take.

Wednesday, June 5

  • 10:00 AM: Arrival at Heathrow

  • 11:00 AM: Take the train to the Brook Green Hotel

    • Follow airport signs to the underground. You will be taking the Picadilly line. Purchase an "Oyster" card (£5 deposit) from a ticket machine at the station. We recommend the "Pay as You Go" option (there is a daily cap). Unless you use the tube several times per day for all five days, the "Travelcard"/unlimited options will work out to be more expensive. Start with £30 each and top up as needed. Take the Picadilly line to Hammersmith. 

  • Early Afternoon: Lunch at a recommended restaurant

    • Click this link to see our recommended restaurants

  • Late Afternoon: Explore London’s West End.

    • Take the Piccadilly Line from Hammersmith to Covent Garden. Explore Covent Garden, Soho and Trafalgar Square then walk "The Strand" towards St. Pauls-Blackfriars where you can begin your self guided pub crawl. You can read about the neighborhood and landmarks you pass in your Rick Steve's guide.

  • Evening: Go on a Self Guided Pub Crawl

    • Enjoy the Telegraph's self guided "Historical London Pub Crawl." We recommend choosing a pub with an appealing menu, or snack along the way. If you want to make it to all 6 pubs without getting loopy, we recommend half pints!

Thursday, June 6

  • 10:30 AM: Visit Kensington Palace

    • Tickets are in the documents section of your itinerary. Print prior to arrival.

  • Early Afternoon: Lunch at a recommended restaurant.

    • Dishoom Kensington

      • Mini chain of bombay style cafes. One of our favorite places for Indian food in London.

      • 4 Derry St, Kensington, London W8 5SE

    • Churchill Arms

      • Famously flower clad pub serving up decent thai food and cask ales. 

      • 119 Kensington Church St, Kensington, London W8 7LN 

    • Maggie Jones's Restaurant

      • Modern British food in a farmhouse inspired space.

      • 6 Old Ct Pl, Kensington, London W8 4PL 

    • The Builders Arms

      • Cozy pub serving pub grub and updated British classics

      • 1 Kensington Ct Pl, Kensington, London W8 5BJ

  • Late Afternoon: Explore Westminster.

    • Make your way to the Westminster either by meandering through Hyde Park, Green Park, and St. James Park, or take the tube (Circle Line from High Park Kensington to St. James Park). Explore on your own or do the self guided Rick Steve's Westminster Walk.

  • 5:00 PM: Evensong at Westminster Abbey

    • The evensong service follows the traditional pattern in The Book of Common Prayer and consists of choral music (psalms, canticles, and anthems) from the rich Anglican musical tradition, scripture readings, and prayers. This is a wonderful way to experience Westminster Abbey (and avoid an entrance fee!). Arrive a little early to get the best seats.

    • If you'd rather go home and freshen up before dinner instead of attending the service, you could attend Evensong on Sunday at 3:00 instead.

  • 6:30 PM: Dinner at Core by Clare Smyth

    • Clare Smyth, formerly the head chef of Restaurant Gordon Ramsay, has been awarded two Michelin stars, named the world's best female chef, and catered Prince Harry and Meghan Markle's wedding since opening her restaurant in 2017. Though CORE is undoubtably a fine dining experience, the dining room is laid back - think bare tables, paper menus that you can take home, and contemporary music - making diners feel comfortable and at home. The menus (9 courses plus snacks for £115, 5 courses for £95, or 3 courses for £65) feature seasonal produce and upscale, modern takes on British cuisine. 

    • If you're coming from Westminster, take the Circle Line from St. Jame's Park to Notting Hill Gate. If you're coming from your hotel, take the Circle/Hammersmith & City Line from Hammersmith to Ladbroke Grove Station.

Friday, June 7

  • 10:00 AM: Visit Tower of London

    • Go on an iconic Yeoman Warder tour and see the Crown Jewels, White Tower, the ravens and much more. Tours with a Yeomen Warder (Beefeater) leave every 30 minutes, with the first tour leaving at 10:00am. Tours begin near the main entrance and are included in the price of admission.

    • Take the District line from Hammersmith to Tower Hill.

    • Tickets are included in the documents section of your itinerary. Print prior to arrival

  • Afternoon: Lunch at Borough Market

    • Across the bridge from the Tower of London in Southwark, you’ll find London’s legendary Borough market. In addition to butchers, bakers, and produce stands, you’ll also find an array of excellent street food. Remember to save room for Tea and other goodies at 4:00!

  • Walk along London’s South Bank

    • Walk along the south bank of the Thames passing Shakespeare's globe, Millenium Bridge, the Shard, Tate Modern (stop here for a beer by the river if you'd like). Use Rick Steve's Southwark walk as a guide if you fancy more information on the sites. 

  • 4:00 PM: Afternoon Tea at The Goring

    • Brush elbows with London's high society during afternoon tea at The Goring. This famous, family run property is the closest hotel to Buckingham Palace, making it a favorite among the royal family - Queen Mother frequented the Dining Room and Kate Middleton stayed here before her wedding in 2011. You'll get the royal treatment with an assortment of delicious pastries, finger sandwiches, and freshly brewed tea served in their opulent dining room. Afterwards, take a stroll around their lovely gardens and have a pre show drink in their ultra posh bar and lounge. 

    • Closest tube stop is Victoria Station, which is serviced by the Victoria Line, Circle Line, and District Line.

  • 7:30 PM: Enjoy Wicked at the Apollo Victoria Theatre

    • The untold story of the witches of Oz in London's West End.

    • If you're hungry after the show, consider stopping by the Victoria Market Hall for a snack after the show (closes at 11:00).

Saturday, June 8

  • 8:33 AM: Train from London Kings Cross to Grantham

    • Take the Piccadilly Line to Kings Cross Station. It takes about half an hour on the tube to get there. Leave yourself enough time to move from the tube to the train and pick up your Grantham-Cambridge tickets (because you won't be able to pick them up later in Grantham).

    • Pick up your Grantham to Cambridge tickets at one of the ticket machines at Kings Cross. Collection reference: X J 5 2 R X W 9

    • You can use the digital tickets (found in the documents section of your itinerary) for both other journeys.

    • While you have reserved seats on this journey, you can choose to sit in any unreserved seat on the train.

  • 9:40 AM: Arrive in Grantham and explore at your leisure

  • 2:06 PM: Train from Grantham to Cambridge

    • Grantham does not have a ticket machine and this route does not accept digital tickets. Please pick up your tickets at Kings Cross.

    • Take the LNER train towards London Kings Cross. Transfer at Stevenage.

  • 3:40 PM: Explore Cambridge

    • Visit King’s College Chapel, check out Market Square, and wander past the various colleges. Consider taking a "College Backs Punting Tour" or renting a boat of your own to try your hand at punting (you move the boat along by pushing against the riverbed with a pole).

    • For punting, we recommend the company, Scudamore's. If this is something you'd like to do, you may want to reserve a ticket in advance - either online (£3 cheaper) or in person when you arrive in Cambridge - as the weekend tours and rentals tend to book up. We're happy to reserve a tour/rental for you, but you may want to wait until the day to decide (based on weather, how your feeling, etc.).

  • Evening: Dinner at a Pub

    • Check out this link for ideas on where to eat and grab a beer in Cambridge.

  • 9:04 PM: Train from Cambridge to London Liverpool

    • Use your digital tickets for your journey

    • Take the Piccadilly line to Hammersmith to get back to your hotel.

Sunday, June 9

  • 10:15 AM: Watch the Changing of the Guards on at Buckingham Palace

    • Watch the ceremony where The Queen's Guard hands over responsibility for protecting Buckingham Palace and St. James's Palace to the New Guard.

    • Be sure to check the confirmed dates for Changing the Guard before you go as schedules can change, sometimes at short notice. The Changing of the Guards doesn't start until 10:45, buy we recommend arriving by 10:15 so that you can be sure to get a good spot! Check out this link for details on where to stand for the best view.

  • 1:15 PM: Sunday roast at the Quality Chop House

    • No visit to the U.K. would be complete without indulging in a classic Sunday roast! You'll get 3 delicious courses for £35, including your choice of meat and a plethora of scrumptious sides like Yorkshire pudding, roast potatoes, and more.

    • Take the Victoria Line from Green Park Station to Kings Cross Station. Head east on A501/Pentonville Rd then turn right onto Kings Cross Road. Quality Chop House will be on your left (20 minutes walking time).

  • Afternoon: Explore on your own

    • Perhaps you'd like to revisit a part of town where you were earlier in the week - maybe stop into the National Gallery, do some shopping in Covent Garden and SoHo, or walk along the north bank of the Thames - or explore London's East End and check out Spitafield's Market and Brick Lane. Alternatively, if you didn't attend Evensong at Westminster Abby earlier in the week, you could attend today at 3:00pm.

  • 7:15 PM: London Eye Fast Track and Champagne Experience

    • Enjoy a chilled glass of champagne served by your London Eye Host whilst you relax and enjoy the sublime views of London. Enjoy priority boarding through the Fast Track entrance and a personal London Eye host.

    • Ticket time is at 8:00, but it is suggested that you check in at the VIP desk 45 minutes before the booked time. Go to the VIP Experiences Desk located within the Main Ticket Office to collect your tickets.

    • Your confirmation email is in the "documents" section of your itinerary.