Personalized Custom Itineraries - Italy

Let us plan your ideal Italian vacation

Let us craft your custom itinerary for Italy

Italy is an incredible country filled with some of the best food, wine, art, and architecture in the world. Many people dream of traveling to Italy to experience “La Dolce Vita,” but the nitty gritty of planning a trip to Italy can be time consuming and overwhelming.

Curious how this compares to a traditional travel agent or planning Italy yourself? See why travelers choose Euro Travel Coach. Euro Travel Coach's founders, Greg and Betsy Ball, have been creating and leading trips through Italy and the rest of Europe for over 30 years. We would love to plan an amazing trip to Italy for you!

We estimate that to do it yourself, it takes about 80 hours to plan a 10 day trip with the level of organization and detail provided by Euro Travel Coach. This includes all your internet and guidebook research, time spent emailing accommodations, restaurants and guides, booking time, and double-checking everything. That’s where the Euro Travel Coach team comes in! We will work with you to create the Italian vacation of your dreams. We’ll listen carefully to your hopes and desires for your trip and then put together a completely customized, day-by-day itinerary for you.

How much does a custom Italy itinerary cost?

Euro Travel Coach creates fully custom Italy itineraries with transparent, flat per-day planning fees. Recommendations are made based on your preferences, not on our ability to get commissions. Pricing starts at $250/day (Ruby tier, essential planning) to $350/day (Sapphire tier, itinerary plus full booking of accommodations, restaurants, activities and transportation) to $400+/day (Diamond tier, full-service VIP planning for groups of 5+ or fast-turnaround trip), for trips of 10 days or more. A typical 10-day custom Italy trip runs roughly $2,500 to $4,000+ in planning fees depending on service level, on top of your accommodations, activities, and transportation. Prefer lighter-touch help instead of a full itinerary? Hourly Travel Coaching is available at $250/hour. See our full Services and Fees breakdown for a detailed comparison of all four service tiers. Would you like to go on a cruise that includes Italy? Reach out to Betsy and let’s talk about what itinerary you will enjoy most!

Below are examples of what could be included in your custom Italy itinerary:

• A stay in a renovated medieval tower in Tuscany

• Visit to a Pecorino producer in Pienza

• A truffle hunt and lunch in Piedmont

• Wine tasting in Barolo

• Go on a Gelato tasting throughout Italy

• Pesto making class in Liguria

• A hike to the top of Mount Etna

• City tour of Assisi with a local guide

• Beat the crowds in Rome to the Colosseum

• Sail boat ride in the Cinque Terre

• Snorkeling in Sardinia

• Learn to create Sicilian Eggplant Caponata

• Dinner at a 3 Michelin star restaurant in Florence

• Private tour of the Sistine Chapel

• Voga alla veneta rowing lesson on a hand crafted batellina in Venice

• Bike riding in Puglia

• Learn Italian in a beautiful villa in Siena

• And so much more!!!

Here’s how it works:

• Fill out the questionnaire so that we can learn more about you and your travel style

• We'll contact you by email and set up a phone consultation to discuss your plans and your goals for the trip

• We'll create a custom, day by day itinerary that's unique to you with all the details you'll need in order to book the trip of your dreams. It's essentially a personalized guide book with only the information that's relevant to you.

• You'll review the itinerary and let us know if there are any edits you'd like us to make

• Based on the tier you've selected — Ruby, Sapphire, or Diamond — you'll either make all but your lodging reservations yourself using the itinerary Euro Travel Coach provides (Ruby), or the Euro Travel Coach team will make all of your bookings on your behalf (Sapphire and Diamond).

• You will have an incredible Italian holiday!

review from Italy clients david & cathy

While we have been fortunate enough to experience many adventures as a family, your process was efficient, exciting and the most stress free we have ever had.  So many moving parts with all of our needs (tours, activities, food and downtime) all taken into account.  We will definitely be in touch and recommending to all who will listen.  (and even some who won’t. LOL).  The app was a priceless tool and allowed for everyone in the family to be on the same page everyday!

All three locations and hotels were a win!  World class views and service.  it was a life experience that our family will never forget and we can’t thank all of you enough.

To see more reviews from our clients, visit our Euro Travel Coach Testimonials page

Prices

(All prices in USD)

Ruby Custom Itinerary Planning: $250 per travel day

Italy FAQ’s

Is it worth paying someone to plan a trip to Italy instead of doing it myself? For most travelers, yes. Euro Travel Coach estimates that planning a well-organized 10-day Italy trip yourself — researching online, emailing hotels and guides, comparing routes, and double-checking logistics — takes about 80 hours. Euro Travel Coach's custom itinerary service replaces that research time with a personalized, day-by-day plan built by Italy travel specialists, for a flat planning fee starting at $250 per travel day.

How much does it cost to have Euro Travel Coach plan a trip to Italy? Euro Travel Coach charges a flat, per-day planning fee. Recommendations are based solely on your preferences and what you will enjoy most, not on commissions or trip markups. Pricing ranges from $250/day (Ruby tier) to $400+/day (Diamond tier) for trips of 10 days or more. A typical 10-day custom Italy itinerary costs roughly $2,500–$4,000+ in planning fees, separate from accommodations, activities, and transportation. Travelers who want lighter-touch advice instead of a full itinerary can book Travel Coaching at $250/hour.

What's the difference between Euro Travel Coach's Ruby, Sapphire, and Diamond Italy itinerary tiers? Ruby ($250/day) is essential day-by-day itinerary planning — Euro Travel Coach books accommodations and the traveler books activities, transportation and restaurants with advice from the Euro Travel Coach team. Sapphire ($350/day) includes full booking: Euro Travel Coach makes the reservations for accommodations, restaurants, activities, and transportation. Diamond ($400+/day) is full-service VIP planning aimed at groups of 5 or more, trips with a quick turnaround, or itineraries with extra VIP arrangements.

Is Euro Travel Coach a traditional travel agent or a tour company? Neither. Euro Travel Coach is an independent custom-itinerary planning service — it does not sell packaged tours or make recommendations based on commissions from hotels, tours, or airlines. Instead, it builds a personalized, day-by-day Italy itinerary based on each traveler's interests, then either hands it off for the traveler to book everything but their lodging (Ruby tier) or books everything on the traveler's behalf (Sapphire/Diamond tiers). Euro Travel Coach also runs small-group guided tours in Europe for travelers who want a fully led trip instead.

Does Euro Travel Coach book flights, hotels, and restaurant reservations, or just create a plan? Euro Travel Coach does not book flights, but will offer recommendations. Other reservations depend on the service tier. At the Ruby tier, Euro Travel Coach creates the custom itinerary and books lodging and then the traveler makes all additional bookings with our advice. At the Sapphire and Diamond tiers, the Euro Travel Coach team makes all the reservations — accommodations, restaurants, activities, and transportation — on the traveler's behalf.

What regions of Italy does Euro Travel Coach plan trips for? Euro Travel Coach plans itineraries across all of Italy, including major cities like Rome, Florence, and Venice, as well as regions such as Tuscany, Piedmont, the Dolomites, Puglia, Sicily, and the Cinque Terre. Custom itineraries can combine multiple regions in a single trip.

How long does it take Euro Travel Coach to plan an Italy itinerary, and what's the process? After a traveler fills out an initial questionnaire and has a phone consultation with the Euro Travel Coach team, the team builds a full day-by-day itinerary, which the traveler reviews and can request edits on before it's finalized. The process is designed to replace the roughly 80 hours of research most travelers spend planning a comparable 10-day Italy trip on their own.

Is there a minimum trip length for a custom Italy itinerary? Yes. Euro Travel Coach plans Italy trips of 10 days or longer at its standard per-day rates. Shorter trips can still be planned but are billed at the 10-day minimum. Travelers planning a shorter Italy trip, or who want to plan it themselves with some expert input, can instead book hourly Travel Coaching at $250/hour.

Who is behind Euro Travel Coach, and what makes them qualified to plan Italy trips? Euro Travel Coach is led by Betsy Ball, who holds an MBA, a degree in Hotel and Restaurant Management, and a Wine & Spirits Education Trust Level 3 Certification, and Greg Ball, who spent 30 years leading student travel groups to Italy and other European destinations. Betsy previously led travel groups to Italy, Spain, and Ireland and is a graduate of the Travel Beyond the Obvious Destination Expert Course focused on Europe.

How do I start planning an Italy trip with Euro Travel Coach? Travelers start by contacting Euro Travel Coach by email or through the contact page on our website where they can share their travel style, interests, and goals. The team follows up by email to schedule a phone consultation, then builds a custom day-by-day Italy itinerary based on that conversation.

Note: Answers reviewed by Betsy Ball, Euro Travel Coach

Questions? Contact us today!